Travelodge is continuing its budget-luxe hotel upgrade programme in 2023
In 2022, Travelodge completed phase one of the budget-luxe hotel upgrade programme, which resulted in 65 Travelodge hotels across the UK being upgraded to the new, premium, budget-luxe design. This year, the upgrade programme continues with 48 hotels being upgraded to the budget-luxe design. This represents a multi-million pound investment for the group.
This hotel upgrade programme is Travelodge’s largest brand transformation to date and the group intends to roll out this new design across its estate in a phased roll-out programme.
This year, hotels throughout the country will be upgraded to the new budget-luxe design and this includes two London flagship hotels, London Covent Garden and the London Royal Scot Travelodge hotels.
The new Travelodge budget-luxe design includes a timeless classic, elegant style reception, which is the hub of the hotel. A next generation room has been smartly devised to create a multi-dimensional space, by utilising the new, luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready. Our restaurants, called the Bar Café, have a new contemporary design featuring spaces for guests to work, relax and socialise.
The new Travelodge budget-luxe design features a number of sustainable initiatives, including carpet made from recycled fishing nets and plastic bottles, low energy lighting installed throughout the hotel, with motion sensing controls, and aerated showers and taps in the en-suite bathrooms.
The new Travelodge budget-luxe design features
A new hub of the hotel – a redesigned elegant reception
The new reception area has been designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades – creating a big warm welcome from Travelodge.
The next generation multi-dimensional Travelodge room
The new chic Travelodge room offers everything a business or leisure guest needs for a comfortable, relaxing stay and, most importantly, a good night’s sleep. The room has been smartly decorated to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (Resting and Relaxing) section of the room and a serene colour palette for the functional and energising side of the room where you need to work and get ready.
The bespoke, luxurious, king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen, which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points. Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.
The en-suite bathroom also features a new, brilliant white complementary design and décor, with complimentary hand, hair and body wash.
Other key features of the new room include:
- A spacious desk and a stylish desk chair
- A cosy statement armchair where you can kick back and curl up to read your book or watch TV
- Blackout curtains to create a dark space for a good night’s sleep
- Complimentary tea & coffee making facilities
- A TV with Freeview
- LED lighting in the room and bathroom
- Complimentary WIFI for 30 mins, £3 for 24 hours
A stylish on-site restaurant with a statement bar called the ‘Bar Café’
The stylish Bar Café features a well-designed space for guests to work, relax and socialise. The restaurant features a contemporary design, with key statement features and a warm relaxing ambiance. The restaurant offers distinctive zones designed to suit the needs of business and leisure travellers. These include counter seating with built-in USB and laptop power for those working outside the room, dining zones with intimate booths and dining benches for groups. Situated in the heart of the Bar Café is a stylish statement bar which offers a selection of wines, popular spirits and a range of ales.