Budget-Luxe Bedroom

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that Reading Whitley and Newbury Chieveley M4 Travelodges have been selected as two of the company’s 55 hotels to be upgraded in 2023 to the group’s new premium look and feel Budget-Luxe design.

The completion of these two upgrades mean that four Travelodge hotels in Berkshire now feature the group’s Budget-Luxe update.   

The new Travelodge Budget-Luxe design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller. Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room. 

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors.

This is underpinned by the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge blue brand colour- chosen for its calming and uplifting qualities. In essence all the key essentials that matter to modern business and leisure travellers.

This year, the Travelodge Budget-Luxe Hotel Upgrade Team have been working around the clock to refit Reading Whitley and Newbury Chieveley M4 Travelodges to the new budget-luxe design. This collective multi-million budget-luxe hotel upgrade programme had 55 Travelodge hotels selected to be upgraded in 2023 alone, with nearly half (26) completed so far in time for summer trading this year. As well as these two Berkshire hotels, this includes two of the largest hotels on the Travelodge estate – 463-room London Central Covent Garden Travelodge and 408-room London Kings Cross Royal Scot Travelodge.

Reading Whitley Travelodge, a 36-room hotel, which is located at 387 Basingstoke Road, and Newbury Chieveley M4, a 126-room hotel, located at the Moto Service area on the M4 bring the total of four hotels in Berkshire to feature the group’s new Budget-Luxe design. The other hotels are Langley and Maidenhead Central Travelodge. 

The Reading Whitley and Newbury Chieveley M4 Travelodge budget-luxe upgrade programme includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready.

The upgrade also features a number of sustainable initiatives, including carpet made from recycled fishing nets and plastic bottles, low energy lighting installed throughout the hotel with motion sensing controls and aerated showers and taps in the en-suite bathrooms. 

The upgrade of Reading Whitley Travelodge was completed on 30/01/2023 and Newbury Chieveley M4 Travelodges upgrade was complete on 22/06/2023.

Dan Rapson, Berkshire Travelodge District Manager said: “We are delighted that these two hotels have received their Budget-Luxe upgrade in time for our busy staycation trading period. This upgrade is our most radical transformation to date and is a complete overhaul of our existing design. It certainly has the wow factor and will be a lovely surprise for our customers who are staying and holidaying in the surrounding area this summer.”  

“Our new budget-luxe design has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”

Travelodge also worked with the famous Psychologist, Corrine Sweet on its new budget-luxe hotel design and  Psychologist Corinne Sweet said: Recent psychological research shows people’s tastes are changing and incorporating homely touches into décor and design are becoming essential to create a calming environment for wellbeing.  The new Travelodge budget-luxe design fits the bill as the premium look and feel is a good mixture of high functionality, comfort and calmness which helps guests feel psychologically refreshed.”

The new Travelodge budget-luxe design features  

A new hub of the hotel – a redesigned elegant reception 

The new reception area has been designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades – creating a big warm welcome from Travelodge. 

The next generation multi-dimensional Travelodge room  

The new chic Travelodge room offers everything a business or leisure guest needs for a comfortable, relaxing stay and most importantly a good night’s sleep. The room has been smartly decorated to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (Resting and Relaxing) section of the room and a serene colour palette for the functional and energising side of the room where you need to work and get ready. 

The bespoke luxurious king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points.  Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.  

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash. 

Other key features of the new room include: 

  • A spacious desk and a stylish desk chair
  • A cosy statement armchair where you can kick back and curl up to read your book or watch TV  
  • Blackout curtains to create a dark space for a good night’s sleep
  • Complimentary tea & coffee making facilities 
  • A TV with Freeview 
  • LED lighting in the room and bathroom 

● Complimentary WIFI for 30 mins £3 for 24 hours                             

A stylish on-site restaurant with a statement bar called the ‘Bar Café’  

The stylish Bar Café features a well-designed space for guests to work, relax and socialise. The restaurant features a contemporary design, with key statement features and a warm relaxing ambiance.  The restaurant offers distinctive zones designed to suit the needs of business and leisure travellers. These include counter seating with built-in USB and laptop power for those working outside the room, dining zones with intimate booths and dining benches for groups.  Situated in the heart of the Bar Café is a stylish statement bar which offers a selection of wines, popular spirits and a range of ales.