Travelodge, the UK’s first budget hotel brand, has launched a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value getaway – helping millions of people to get out there and do their thing, whether that is for business or leisure, at a great price.
The advertising campaign uses a variety of real life stories to showcase customers choosing Travelodge as their ideal base, whether celebrating a birthday; visiting children at university; taking a business trip or a staycation break; going to a concert or football match; visiting family and friends or attending a colleague’s leaving party.
The new campaign,“Better get a Travelodge” launched on Friday 8th September 2023 with two hero ads being aired during the opening match of the Rugby World Cup, France v NZ on ITV in England and Wales (Scotland and Ulster at c.22.05) and then on Channel 4 on Gogglebox.
The TV ads feature two examples of everyday occasions that play on the debates that we all go through in our everyday lives when planning travel trips. Using humour to showcase Travelodge as the ideal base, the ads feature a friend’s birthday weekend getaway and a mum and dad planning to visit their son at university.
The ads also showcase the next generation Travelodge room, which is part of the group’s most significant transformation to date. The new look room includes features customers have said are important such as: bedside USB charging ports, blackout curtains, a new comfy armchair and a number of sustainable initiatives such as carpet made from recycled fishing nets and old plastic bottles, and low energy lighting.
The TV ads were produced by award-winning film company, Traktor, who have directed commercials for Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The integrated advertising campaign also includes radio, out of home, digital and social channels.
The out of home adverts will be on display in major transport locations such as National Rail and London underground stations, service stations, road sides and city centres. The radio ads and digital / social content also further expand on the different occasions where you ‘Better get a Travelodge’.
Travelodge worked with newly appointed independent creative agency, Isobel, an above the line media agency, the7stars and its existing digital media agency, Spark Foundry, to help launch this new campaign.
Karen Broughton, Travelodge Chief Sales & Marketing Officer said: “Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you “Better get a Travelodge.”
With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting. We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge.”