Travelodge continues to evolve multi-million pound refit programme by completed the upgrade of 60 hotels in 2023
Travelodge has announced that the group completed the refit of a further 60 hotels as part of its multi-million pound refit upgrade programme in 2023. This is the group’s most radical transformation to date and is continuing to evolve at pace. This investment in the group’s core product is delivering positive commercial and customer benefits, with hotels in popular business and leisure destinations across the UK having been upgraded to a new, premium design.
The new hotels that have been refitted last year include two of the largest hotels on the Travelodge estate – 463-bedroom London Central Covent Garden Travelodge and 408-bedroom London Kings Cross Royal Scot Travelodge.
The new design that is being rolled out across hotels was created with both business and leisure travellers in mind. The key findings following Travelodge’s large-scale consumer study, which surveyed over 5,000 business and leisure travellers, revealed that the modern traveller craves style, choice, and comfort. They want to have the opportunity to relax both inside and outside of their room.
With this in mind, the new design incorporates these elements. The full list of design features can be found below.
The upgrade also boasts a number of sustainable initiatives including low energy lighting in hotels.
Travelodge has worked closely with contractors Willmott Dixon Interiors, IH Group and Troy Group to carry out works across all the hotels. The programme will continue into 2024, with 50% of Travelodge rooms set to be upgraded by the end of the year.
The new Travelodge premium look and feel design features
A new hub of the hotel – a redesigned elegant reception
The new reception area has been designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades – creating a big warm welcome from Travelodge.
The next generation multi-dimensional Travelodge room
The new chic Travelodge room offers everything a business or leisure guest needs for a comfortable, relaxing stay and most importantly a good night’s sleep. The room has been smartly decorated to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R section of the room and a serene colour palette for the functional and energising side of the room where you need to work and get ready.
The bespoke luxurious king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points. Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.
The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.
Other key features of the new room include:
- A spacious desk and a stylish desk chair
- A cosy statement armchair where you can kick back and curl up to read your book or watch TV
- Blackout curtains to create a dark space for a good night’s sleep
- Complimentary tea & coffee making facilities
- A TV with Freeview
- LED lighting in the room and bathroom
● Complimentary WIFI for 30 mins £3 for 24 hours
A stylish on-site restaurant with a statement bar called the ‘Bar Café’
The stylish Bar Café features a well-designed space for guests to work, relax and socialise. The restaurant features a contemporary design, with key statement features and a warm relaxing ambiance. The restaurant offers distinctive zones designed to suit the needs of business and leisure travellers. These include counter seating with built-in USB and laptop power for those working outside the room, dining zones with intimate booths and dining benches for groups. Situated in the heart of the Bar Café is a stylish statement bar which offers a selection of wines, popular spirits and a range of ales.