August 2022 - Page 2 of 2 - Travelodge Property Development

London Greenwich High Road Travelodge is upgraded to the new budget-luxe premium look & feel design

Travelodge, the pioneers of the UK budget hotel sector are delighted to announce that London Greenwich High Road Travelodge is one of the group’s first hotels to be upgraded to the brand’s new budget-luxe design, with completion this week.

In April this year, Travelodge, announced that it was evolving its core brand product to a new budget-luxe premium look and feel design. This is the company’s biggest brand transformation to date, and in 2022, Travelodge is investing in a multi-million pound programme to upgrade 60 UK hotels in popular business and staycation destinations to its budget-luxe design.

London Greenwich High Road Travelodge, a 104-room hotel, is one of the hotels in the first phase of the group’s selected 60 hotels to receive its budget-luxe make-over.

Travelodge budget-luxe has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller. Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room.

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and, homely touches throughout its interiors.

This is underpinned by the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge blue brand colour- chosen for its calming and uplifting qualities. In essence all the key essentials that matter to modern business and leisure travellers.

The new budget-luxe design includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready.

The budget-luxe design also includes a number of sustainable initiatives. This includes the new carpet being made from recycled fishing nets which are part of a project supporting clean ocean initiatives, tackling over 640k tonnes of discarded fishing nets currently impacting marine life. The carpet backing is also made of old plastic bottles. Every ten of these bottles which are recycled rather than being sent to landfill saves enough energy to power a laptop for 25 hours. The other features include low energy lighting, motion sensing controls and aerated showers and taps

Timothy Ogbebor, Hotel Manager, London Greenwich High Road Travelodge, said: “My team and I are delighted that our hotel is one of the first Travelodge’s to be upgraded to the new budget-luxe premium look and feel design. This is our most radical brand transformation to date and the budget-luxe design certainly has the wow factor for our customers.”

“The Travelodge budget-luxe design has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”

Psychologist Corinne Sweet said: Recent psychological research shows people’s tastes are changing and incorporating homely touches into décor and design are becoming essential to create a calming environment for wellbeing. The new Travelodge budget-luxe design fits the bill as the premium look and feel is a good mixture of high functionality, comfort and calmness which helps guests feel psychologically refreshed.”

The new Travelodge budget-luxe design features

A new hub of the hotel – a redesigned elegant reception

The new reception area has been designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades – creating a big warm welcome from Travelodge.

The next generation multi-dimensional Travelodge room

The new chic Travelodge room offers everything a business or leisure guest needs for a comfortable, relaxing stay and most importantly a good night’s sleep. The room has been smartly decorated to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (Resting and Relaxing) section of the room and a serene colour palette for the functional and energising side of the room where you need to work and get ready.

The bespoke luxurious king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points. Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

Camberley Central Travelodge is upgraded to the new budget-luxe premium look & feel design

Travelodge, the pioneers of the UK budget hotel sector are delighted to announce that Camberley Central Travelodge is one of the group’s first hotels to be upgraded to the brand’s new budget-luxe design, with completion this week.

Camberley Central Travelodge, a 100-room hotel, is one of the hotels in the first phase of the group’s selected 60 hotels to receive its budget-luxe make-over. To date, 30 hotels have been completed.

Bishal Gurung, Hotel Manager, Camberley Central Travelodge, said: “My team and I are delighted that our hotel is one of the first Travelodge’s to be upgraded to the new budget-luxe premium look and feel design. This is our most radical brand transformation to date and the budget-luxe design certainly has the wow factor for our customers.”

The new Travelodge budget-luxe design features

A new hub of the hotel – a redesigned elegant reception

The next generation multi-dimensional Travelodge room

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

Travelodge opens new hotel in London Docklands

We are delighted to have recently opened our first new-build budget luxe hotel at London Docklands.

Earlier this year, Travelodge announced it was evolving its core brand product to a new budget-luxe premium look and feel design – whilst maintaining its great value price proposition. This new design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller. Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room.

London Docklands Travelodge, is located by East India DLR station and is the group’s 78th hotel in the Capital, positioning Travelodge as one of London’s biggest hotel chains (With hotels in 31 out of the 33 London Boroughs).

The 350-room London Docklands Travelodge features scenic views of the O2, The Thames and Canary Wharf. It is also the most sustainable Travelodge hotel with a BREEAM Excellent rating, an Energy Performance Certificate rating of A and a number of sustainable features which includes solar panels on the roof, air source heat pumps and electric vehicle charging points. It is also the group’s 22nd Local Authorities wrapper deal partnership with the landlord being Barking & Dagenham Council.

View of Canary Wharf from London Docklands Travelodge

London Docklands Travelodge hotel was officially opened by Travelodge Chief Executive, Jo Boydell and UKHospitality Chief Executive, Kate Nicholls. At the hotel opening ceremony the group announced that London remains a key growth area and that they are actively looking for 127 hotel sites across the Capital to open a Travelodge hotel. This potential investment could represent an investment of nearly £3 billion for third party investors and create over 6,000 new jobs.

Click here to take a tour of London Docklands Travelodge

Construction on London Wimbledon Travelodge is progressing well

London Wimbledon Travelodge – August 2022

Construction on our new hotel in Wimbledon is progressing well.

This new, 177-room Travelodge, is located just 100m from Wimbledon Station, and is being developed by Reef Group, with Barnes Construction as the main contractor.

The hotel will contain our premium product Super Rooms and will be designed to our new budget-luxe specification.

We’re looking forward to opening the doors of London Wimbledon Travelodge later this year.

Travelodge begins construction on new Bermondsey hotel

We are delighted to announce that construction of our new Travelodge in Bermondsey has commenced. London Bermondsey Travelodge will be a 73-room hotel, located adjacent to the award winning Maltby Street Market (https://www.londonxlondon.com/maltby-street-market), half a mile from London Bridge Station and close to the trendy restaurants and bars on Bermondsey Street.

Featuring our new premium look and feel budget-luxe design, London Bermondsey Travelodge will also include our in-house restaurant called the Bar Café, as well as our premium economy concept SuperRooms. Due to open in 2023, this will expand our London portfolio to over 80 hotels.

New Budget-Luxe Bedroom at London Docklands Travelodge

Deco Design & Build is behind the development of the new hotel. Rob Copper, Development Director comments: “We are very proud to be coming out of the ground on this exciting project for Travelodge. Originally a site for a 30,000 sq. ft. office building, we took a Board decision to revise the planning to a 73-room hotel and take advantage of the long term lease security Travelodge offers. This was secured through SPPARC & DB Architects, who are familiar with Southwark Borough Council and have worked on numerous Travelodge projects in the Borough. We are on track to deliver this new hotel opening in 2023 and look forward to repeating this process with Travelodge in the future.”

The project has been part financed by Paragon Development Finance and their Relationship Director, Nigel Jackson, commented “We are delighted to support this scheme in an area of London that we know extremely well and have seen evolve and improve over the last 20 years”

John Hardy, Travelodge Development Manager for Central London, added, “This project demonstrates that a new Travelodge hotel can provide a better and higher value development solution than alternative uses, even in Central London locations. In this case, there was detailed planning permission already in place for a 30,000 sq. ft. office scheme in a SE1 postcode, but a single letting on a 25 year lease to Travelodge was a better alternative, even though this meant that a new planning permission was required.”

Travelodge opens its first budget luxe hotel in Hexham and announces its North East hotel expansion programme

Born and raised in Newcastle, Claire Good, Travelodge Chief Operating Officer returned home and was joined by her parents David and Sylvia Jones who live in Chapel Park and Hexham’s Mayor, Derek Kennedy to officially open Travelodge’s first new-build budget luxe hotel in the north of England – in Hexham.

Hexham Travelodge is the second hotel the group has opened in the North East region within the last seven months. In December 2021, the hotel chain opened the first budget hotel at Europe’s biggest business park, Newcastle Cobalt Business Park.

At the Hexham Travelodge official opening ceremony, the hotel chain announced that the North East remains a key growth area and they are actively looking for a further 16 hotel sites across the region. This expansion programme could represent an investment of around £160 million for third party investors and create 400 new jobs.

The 16 North East target sites, where Travelodge is actively looking to open a hotel include nine growing towns which currently don’t have a Travelodge hotel. These locations include: Beverley, Bridlington, Headingley, Grimsby/Cleethorpes, Knaresborough/Wetherby, Northallerton, Ripon, South Shields and Thirsk. The group is also looking to expand its portfolio in the following established
North East markets which include:

● Finding a suitable site to open a second Travelodge hotel in Barnsley,
Chesterfield, Durham and Middlesbrough
● Finding a suitable site to add a third Travelodge hotel site in Wakefield.
● Finding a suitable site to add a fourth hotel in Sheffield
● Finding a suitable site to add a fifth hotel in Leeds

Hexham Travelodge, a 69 room hotel is the town’s first branded hotel, it is the group’s 597th Travelodge and its 23rd property in the North East. The hotel represents a multi-million investment for the landlord. It is located in the town centre, close to the railway station and has created 27 new jobs within the community. The hotel is being managed by Jonathan Dunn who brings a wealth of twenty years of experience of working within the hospitality sector. Rooms are available from £32 and can be booked at www.travelodge.co.uk.

Earlier this year, Travelodge announced it is evolving its core brand product to a new budget-luxe premium look and feel design – whilst maintaining its great value price proposition. This new design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business
and leisure travellers to find the psychographics of the modern budget traveller.Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room. The new budget-luxe design includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design
and homely touches throughout its interiors. This is underpinned by the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge blue brand colour-chosen for its calming and uplifting qualities. In essence all the key essentials that matter to modern business and leisure travellers.

The new Travelodge budget-luxe design includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and
energising side of the room to work and get ready. Plus a contemporary designed restaurant called the Bar Café – that features spaces for guests to work, relax and socialise.

The Travelodge budget-luxe design also includes a number of sustainable initiatives. This includes the new carpet being made from recycled fishing nets which are part of a project supporting clean ocean initiatives, tackling over 640k tonnes of discarded fishing nets currently impacting marine life. The carpet backing is also made of old plastic bottles. Every ten of these bottles which are recycled rather than being sent to landfill saves enough energy to power a laptop for 25 hours. The other features include low energy lighting, motion sensing controls and aerated showers and taps.

Claire Good, Travelodge Chief Operating Officer said: “I am delighted to return home and open my first Travelodge hotel as the group’s Chief Operating Officer. This milestone is even more special as Hexham Travelodge is our first new-build budget-luxe hotel in the north of England, and I was joined by my parents and the Mayor of Hexham, Derek Kennedy to officially open the hotel.
Hexham Travelodge is our 597 th hotel and has got off to a flying start, as it is located at the gateway to Hadrian’s Wall and is a popular choice with holidaymakers. This is great news for the local economy, as research shows Travelodge customers will spend on average double their room rate with local businesses during their stay, which can equate to an annual multi-million boost for the local economy.”

“As we look to the future, the North East business and leisure economies are growing at pace especially as the region is a top staycation destination. However, as we have become a nation of value conscious travellers, with more of us choosing to stay in budget hotels than any other hotel type, there is a shortage of good quality and low cost accommodation within the region. To help fill this gap and fulfil growing demand, we are today announcing our North East hotel target expansion programme and are actively looking for hotel sites in 16 target locations. This collective expansion programme could represent an investment of £160 million for third party investors and create 400 new jobs. For nine of these target locations it would be the town’s first Travelodge hotel which would help attract new business and leisure visitors to the area. These locations include: Beverley, Bridlington, Headingley, Grimsby/Cleethorpes, Knaresborough/Wetherby, Northallerton, Ripon, South Shields and Thirsk.”

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