September 2023 - Travelodge Property Development

On site with Travelodge: Q4 hotel development update

Colchester Northern Gateway Travelodge
Construction of our first hotel in Colchester at Northern Gateway is progressing well. The 90-room Travelodge forms part of a major mixed-use development being developed by Turnstone Estates and funded via a lease-wrapper deal with Colchester City Council. The hotel is part of a 200,000 sq. ft. leisure park, which includes a cinema, bowling alley, indoor golf, seven restaurants and a new 750-space car park, so there will be plenty for our customers to enjoy! Located just off the A12, and within walking distance of the Colchester park and ride facility and Colchester Football Club, this will be a fantastic hotel for business and leisure customers, in a thriving location for living, playing, working and doing business.

Colchester Northern Gateway Travelodge is our 15th hotel in Essex and will feature our new premium look and feel design – which includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors. It also includes a number of sustainable initiatives, which include the carpets being made from recycled fishing nets and old plastic bottles. Every ten of these bottles which are recycled rather than being sent to landfill saves enough energy to power a laptop for 25 hours. The other features include low energy lighting, motion sensing controls and aerated showers and taps.

Colchester Northern Gateway Travelodge is expected to open in time for Christmas trading.

CGI of Colchester Northern Gateway Travelodge

London Beckenham Travelodge
This will be our 81st hotel in London and the first branded hotel in Beckenham. It is located on the high street, close to Beckenham railway station and the Tramlink, which provides direct services to London Victoria in around 20 minutes. The 68-room hotel is part of a mixed-use scheme which includes a bar and residential units and is being developed by Dunward Properties.

London Oval Travelodge – the group’s 600th hotel
The UK 2023 cricket season is officially coming to an end this month, but we are on a straight run to open our 600th Travelodge hotel at the Kia Oval by the end of this year.

London Oval Travelodge will be a 95-room hotel, with on-site restaurant. Development started at the beginning of this year and we are three quarters of the way to completion and hope to be open for Christmas trading.

This hotel is being developed and funded by Surrey County Cricket Club and we are proud to be the first hotel at The Kia Oval Cricket Ground. Located directly opposite the main Hobbs Gate entrance, we are certain cricket fans will be filling up these rooms in no time once we have opened.

The hotel is also only 100m from Oval Tube Station, which is served by the Northern Line, meaning its location is perfect for customers visiting central London, for both business and leisure.

When it comes to our new-build hotels, sustainability is at the forefront of our minds and London Oval Travelodge will be built to a BREEAM Excellent standard and achieve an EPC A rating. The design incorporates air source heat pumps, roof mounted PV’s, EV car chargers and green roofs, which represent some of our sustainability and ESG objectives as a business.

Opening our 600th hotel is just the starting point for Travelodge, as we are currently looking for further 300 hotel sites across the UK, with 100 of these sites in the Capital.

Details of the locations where we want to open a new Travelodge hotel can be found on the development page on our Property Website via the following link – https://www.travelodgeproperty.co.uk/development-partnerships/#uk-target-map. If you know of any good locations, please do contact us.

Travelodge upgrades nearly 30 more hotels to its budget-luxe design in as part of 2023 refit programme

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that this year they are upgrading a further 55 hotels across their estate to the group’s new Budget-Luxe design. Nearly 30 of these hotels in key staycation destinations have been completed.

This includes the group’s two biggest hotels, the 463-room, Covent Garden and the 408- room, Kings Cross Royal Scot London Travelodge hotels. Other key staycation locations include: Cheltenham, Ipswich, Oxford, Newport and Southampton.

The new Travelodge Budget-Luxe design has been created on the success of the group’s budget chic hotel format, TravelodgePLUS with feedback from the company’s largest consumer study – which surveyed around 5,000 UK business and leisure travellers to find the psychographics of the modern budget traveller. Key findings revealed that modern travellers crave style, choice and little homely touches to make it easier to work, rest and relax both inside and outside of the room.

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors.

This is underpinned by the introduction of a new signature rich navy blue brand colour which pays homage to the first iconic Travelodge blue brand colour- chosen for its calming and uplifting qualities. In essence all the key essentials that matter to modern business and leisure travellers.

The upgrade also features a number of sustainable initiatives, including carpet made from recycled fishing nets and plastic bottles, low energy lighting installed throughout the hotel with motion sensing controls and aerated showers and taps in the en-suite bathrooms.

The Travelodge budget-luxe upgrade programme includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready. Plus a contemporary designed restaurant called the Bar Café – that features spaces for guests to work, relax and socialise.

Steve Bennett, Travelodge, Chief Property & Development Officer said:

“We are making good progress with our Budget-Luxe UK hotel upgrade programme and our current schedule includes upgrading a further 55 hotels this year, with nearly 30 of these completed so far. This includes two of our biggest hotels within the estate in London at Covent Garden and Kings Cross Royal Scot. As well as key staycation destinations such as Oxford, Southampton, Liverpool, Newport and Cheltenham.

“This upgrade is our most radical transformation to date and is a complete overhaul of our existing design. Customer feedback has been extremely positive for our Budget-Luxe design and by the end of this year, around 20% of our UK hotels will feature our premium Budget-Luxe design from Fort William to Newquay.”

Travelodge has also worked with the famous Psychologist, Corrine Sweet on its new budget-luxe hotel design.

The new Travelodge design features

A new hub of the hotel – a redesigned elegant reception

The new reception area has been designed in a warm timeless classic style featuring a decorative panel design, soft low LED lighting, stylish leather bench seating and wooden style flooring. The new colour palette includes the new warm Travelodge signature navy blue shade complemented against a palette of fresh tranquil neutral shades – creating a big warm welcome from Travelodge.

The next generation multi-dimensional Travelodge room

The new chic Travelodge room offers everything a business or leisure guest needs for a comfortable, relaxing stay and most importantly a good night’s sleep. The room has been smartly decorated to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (Resting and Relaxing) section of the room and a serene colour palette for the functional and energising side of the room where you need to work and get ready.

The bespoke luxurious king-size Travelodge Dreamer bed remains the king of the room and is dressed with crisp white bed linen which includes a cosy 10.5 tog duvet and comfy pillows. The bed sits within a light box bed frame that emanates a soft, warm glow to aid relaxation and features bedside reading lights and USB charging points. Located above the bed is a bespoke piece of artwork commissioned by Travelodge which has been inspired by classic lullabies, with clever use of playful and discoverable elements to help you drift off to sleep.

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

A stylish on-site restaurant with a statement bar called the ‘Bar Café’

The stylish Bar Café features a well-designed space for guests to work, relax and socialise. The restaurant features a contemporary design, with key statement features and a warm relaxing ambiance. The restaurant offers distinctive zones designed to suit the needs of business and leisure travellers. These include counter seating with built-in USB and laptop power for those working outside the room, dining zones with intimate booths and dining benches for groups. Situated in the heart of the Bar Café is a stylish statement bar which offers a selection of wines, popular spirits and a range of ales.

Travelodge opens its fourth hotel in Ipswich and announces it is looking to double its hotel presence in Suffolk

Travelodge, the UK’s first branded budget hotel chain, has opened its fourth hotel in Ipswich. next to Ipswich Town FC. This hotel is the town’s and the county’s first Travelodge budget-luxe hotel – which is the group’s new premium look and feel hotel design. Ipswich Central Travelodge was officially opened by Steve Bennett, Travelodge Chief Property and Development Officer and The Worshipful Mayor of Ipswich, Councilor Lynne Mortimer at an opening ceremony.

Ipswich Central Travelodge represents a multi-million investment for the landlord, The Burnley Group and has created 26 new jobs within the county. It is the group’s 598th Travelodge and seventh hotel in Suffolk.

At the opening ceremony, the group also announced that Suffolk and Ipswich is a key growth area for the business and they are looking to double their presence across the county. Travelodge is actively looking for a further nine hotel sites in Suffolk which includes a fifth hotel site in Ipswich. This expansion programme could represent a multi-million investment for third party investors and create 225 new jobs.

Locations include: Aldeburgh or Felixstowe, Bury St Edmunds, Ipswich, Lowestoft, Martlesham, Newmarket, Southwold, Saxmundham and Sudbury.

For five of these towns it would be the first branded budget hotel which could greatly impact on their visitor numbers and boost the location economy. These locations include: Aldeburgh, Martlesham, Southwold, Saxmundham and Sudbury.

Ipswich Central Travelodge, a 100-room hotel features the group’s new budget-luxe design and includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors.

It also offers a range of rooms including the popular premium economy SuperRooms. It also features an on-site restaurant called the Bar Cafe offering breakfast, dinner and a bar service. (See notes to editors for further information on the the Travelodge budget-luxe design)

The Travelodge budget-luxe design also includes a number of sustainable initiatives. This includes the new carpet being made from recycled fishing nets which are part of a project supporting clean ocean initiatives, tackling over 640k tonnes of discarded fishing nets currently impacting marine life. The carpet backing is also made of old plastic bottles. Every ten of these bottles which are recycled rather than being sent to landfill saves enough energy to power a laptop for 25 hours. The other features include low energy lighting, motion sensing controls and aerated showers and taps.

Rooms at Ipswich Central Travelodge are available from £38 at www.travelodge.co.uk.

Ipswich Central Travelodge is managed by William Bone, who has been with Travelodge for seven years and has overseen the opening of three new build Travelodge hotels which includes Maldon, Braintree and now Ipswich Central Travelodge.

Steve Bennett, Chief Property and Development Officer said: “We are delighted to open our fourth hotel in Ipswich and bring our new premium look and feel budget-luxe concept to the county. The hotel is ideally located for business and leisure travellers. It will also be very popular with Ipswich Town FC fans as we have rooms that overlook the stadium and our opening couldn’t have come at a better time with the club being promoted to the Championship.”

“This hotel opening also kick-starts our Suffolk expansion programme as we would like to double our hotel portfolio in the county in response to growing leisure and business travellers visiting the area for holidays, events and for business. At present there is a shortage of good quality and great value accommodation. Therefore to fulfil this growing demand we are actively looking for a further nine hotel sites, which includes a fifth location in Ipswich.”

Travelodge launches new multi million pound integrated advertising campaign to showcase its role in key occasions in life

View the new Travelodge adverts here Ad One and Ad Two

Travelodge, the UK’s first budget hotel brand, has launched a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value getaway – helping millions of people to get out there and do their thing, whether that is for business or leisure, at a great price.

The advertising campaign uses a variety of real life stories to showcase customers choosing Travelodge as their ideal base, whether celebrating a birthday; visiting children at university; taking a business trip or a staycation break; going to a concert or football match; visiting family and friends or attending a colleague’s leaving party.

The new campaign,“Better get a Travelodge” launched on Friday 8th September 2023 with two hero ads being aired during the opening match of the Rugby World Cup, France v NZ on ITV in England and Wales (Scotland and Ulster at c.22.05) and then on Channel 4 on Gogglebox.

The TV ads feature two examples of everyday occasions that play on the debates that we all go through in our everyday lives when planning travel trips. Using humour to showcase Travelodge as the ideal base, the ads feature a friend’s birthday weekend getaway and a mum and dad planning to visit their son at university.

The ads also showcase the next generation Travelodge room, which is part of the group’s most significant transformation to date. The new look room includes features customers have said are important such as: bedside USB charging ports, blackout curtains, a new comfy armchair and a number of sustainable initiatives such as carpet made from recycled fishing nets and old plastic bottles, and low energy lighting.

The TV ads were produced by award-winning film company, Traktor, who have directed commercials for Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The integrated advertising campaign also includes radio, out of home, digital and social channels.

The out of home adverts will be on display in major transport locations such as National Rail and London underground stations, service stations, road sides and city centres. The radio ads and digital / social content also further expand on the different occasions where you ‘Better get a Travelodge’.

Travelodge worked with newly appointed independent creative agency, Isobel, an above the line media agency, the7stars and its existing digital media agency, Spark Foundry, to help launch this new campaign.

Karen Broughton, Travelodge Chief Sales & Marketing Officer said: “Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you “Better get a Travelodge.”

With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting. We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge.”

Record first half performance with Travelodge well-positioned for long-term growth

Strong strategy execution delivers record results: revenue up 22.4% to £478.7 million; EBITDA (adjusted) up 48% to £104.5 million; RevPAR up 20.7% to £54.92
Performance driven by robust customer demand: strong concerts and events bookings including Six Nations Rugby Championship and Grand National; short breaks driving leisure bookings; record number of business account sign-ups and a return of face-to-face business networking at conferences including the International Food and Drink Event and IFSEC, a UK security conference, at ExCel London
Good momentum into H2 and well-positioned for growth: full year profits for 2023 expected to be ahead of 2022 levels
Continued strong cash flow generation: period end cash of £192.9 million; successful refinancing which extended debt maturities to 2028
Continued investment in quality: ~25% of room estate on track to be upgraded to new design by end of 2023, with plans to accelerate the refit rollout following positive customer feedback and improved performance

Jo Boydell, Travelodge Chief Executive, said: “I am delighted to announce a record first half performance which reflects strong customer demand from our diverse mix of leisure and business guests. Leisure guests used Travelodge as a base to enjoy friends and family get-togethers, and sports and music events including the Six Nations rugby, the Grand National, and Eurovision. This is alongside business guests returning to trade fairs, and looking for affordable, and quality accommodation for their day-to-day business needs.

“We are continuing to invest in our UK hotel portfolio, with a quarter of our room estate on track to be upgraded to our new design by the end of this year as part of our most significant transformation to date. The new design includes features our customers have told us are important like bedside USB charging ports, blackout curtains, a new comfy armchair and a number of sustainable initiatives such as carpet made from recycled fishing nets and old plastic bottles, and low energy lighting.

“As we look ahead, we see significant opportunities for further growth and have identified more than 300 sites for new Travelodge hotels across the UK, as well as opportunities to grow our operation in Spain.

“I want to thank all our 12,000 colleagues for their ongoing hard work and commitment. These results are a testament to the work they do every day to look after our customers.”

24^th August 2023 – Travelodge, the UK’s largest independent hotel chain which operates nearly 600 hotels, today announces record-breaking results for the six months to 30 June 2023, reporting a revenue and profit performance significantly ahead of 2022 levels. The business delivered a 22.4% increase in revenue to £478.7 million and 48% increase in underlying earnings (adjusted EBITDA) to £104.5 million, reflecting the continued resilience of the UK budget hotel segment and the wide appeal of Travelodge’s quality and value offering across its 598 hotels and over 46,000 rooms.

This strong half year performance, which included a number of record-breaking trading days and weeks, was driven by demand across Travelodge’s diverse customer base of leisure and business travellers. Travelodge is a great base for leisure customers to stay and enjoy friends and family get togethers, short breaks and sporting events such as the Six Nations Rugby Championship and the Grand National as well as music festivals and concerts.

Travelodge also benefits from a diverse mix of business guests – from business executives to tradespeople – with record levels of sign-ups for Travelodge Business Accounts in 2023, as businesses seek good quality, affordable accommodation.

The company has also seen increased demand from a return to face-to-face business travel, with a growth in corporate exhibitions including the International Food and Drink Event and IFSEC, the security conference, at ExCel London.

Positive trading patterns have continued in the first weeks of the third quarter, with accommodation revenue approximately 8% ahead of 2022 levels.

Brand investment and upgrade

Travelodge is investing to drive long-term growth, enhancing its proposition of location, price and quality to suit all travel occasions, and already, over 85% of Travelodge’s hotels are rated 4* or above on TripAdvisor. In January, Travelodge released over two million rooms for £38 or less across its UK portfolio for 2023.

Travelodge’s ongoing hotel refit programme is expected to see 25% of the room estate upgraded to the new design by the end of 2023. The business has accelerated this programme following a positive customer response and boost to hotel performance from the upgrades to date.

The latest upgrades represent the group’s most significant transformation to date, offering a premium look and feel hotel design, whilst incorporating all the low-cost efficiencies synonymous with Travelodge. This includes a new style reception area, a next generation room with features such as bedside charging ports, blackout curtains, a comfy armchair, and upgraded bar cafes. The new hotel design also incorporates a number of sustainable initiatives such as carpet made from recycled fishing nets and old plastic bottles, low energy lighting, and aerated showers and taps.

As part of the upgrade programme, Travelodge is trialling a new look Bar Cafe design called ‘Bar 85’ in some of its hotels. Launched at London Royal Scot Kings Cross Travelodge, this new contemporary casual concept provides all-day dining; a dinner menu with meal deals from £12.75; and a statement bar offering a wide drinks selection including wines, spirits, cocktails and soft drinks. This is alongside the £8.99 Travelodge Unlimited Breakfast menu which allows two children to eat for free with every paying adult.

To deliver Travelodge’s attractive customer proposition on a consistent basis and support quality the business also continues to invest in its data capabilities and digital platform, including enhanced search capabilities and personalisation to further optimise digital conversion, alongside leveraging technology-enabled room checking and the implementation of robot vacuums – an industry first.

Hotel openings

Travelodge opened four hotels in the period, including three in the UK and one in Spain, a number which reflects delays to new hotel deals during pandemic impacted years and current adverse market conditions, with a further three openings planned for the second half of the year.

However, long-term growth potential remains significant, and Travelodge has identified the opportunity for a further 300 hotels in the UK, with openings expected to return to more normal levels as the current adverse market conditions improve, through a mix of new build, conversions, going concerns, standalone and mixed-use schemes.

Alongside strong potential in the UK market, Travelodge is exploring expansion opportunities in Spain, following the opening of its first new hotel in the country in ten years in Madrid. The company now operates six hotels in Spain with 700 rooms.

Travelodge acquires new site and opens second hotel in Wellingborough

This is the group’s first Ibis hotel acquisition and its second hotel in Wellingborough.

Travelodge, one of the UK’s largest hotel chains, announces it has acquired its first Ibis hotel. The 78-room hotel, located at the Wilby Way roundabout junction on the A45, is the group’s second hotel in Wellingborough and its tenth hotel in Northamptonshire. During the last few months, Travelodge has upgraded the hotel to its new premium look and feel brand specification.

To mark Travelodge opening its second hotel in Wellingborough, the hotel chain hosted a ribbon cutting ceremony where Tony O’Brien, Travelodge’s UK Development Director, officially opened the hotel.

The group also announced at the opening event that Northamptonshire is a key growth area and that they are actively looking for a suitable site to open their first hotel in Corby. This expansion programme could represent a multi-million pound investment for third party investors and create 25 new jobs.

Wellingborough Travelodge features 78-rooms, an on-site restaurant called The Bar Cafe and a car-park. The hotel has been upgraded to the new Travelodge look and feel design – which includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors. The refurbishment completed on 28/10/2023.

This includes a new style reception area, a next generation room with features such as bedside charging ports, blackout curtains, a comfy armchair, and upgraded bar cafe.

The new Travelodge design also includes a number of sustainable initiatives. This includes the new carpet being made from recycled fishing nets, which are part of a project supporting clean ocean initiatives, tackling over 640k tonnes of discarded fishing nets currently impacting marine life. The carpet backing is also made of old plastic bottles. Every ten of these bottles that are recycled rather than being sent to landfill saves enough energy to power a laptop for 25 hours. The other features include low energy lighting, motion sensing controls and aerated showers and taps.

Wellingborough Travelodge is managed by Craig Hoole, who has been working with the company for 26 years. Craig started with Travelodge in 1997, working as a Team Member at Kettering Thrapston Travelodge. Over the years, Craig has successfully climbed the career ladder at Travelodge and is now the dual-site manager for the two Wellingborough Travelodge hotels (Wellingborough Rushden and Wellingborough Travelodges).

Rooms at Wellingborough Travelodge are available from £38 at www.travelodge.co.uk.

Travelodge has a track record of acquiring a range of mid-market and budget hotels and converting them into successful Travelodge hotels. Over the last three decades, Travelodge has acquired hotels from the following brands: Holiday Inn Express, Ramada Encore, Mercure, Comfort Inn, Thistle and Days Inn.

This hotel is Travelodge’s first Ibis hotel acquisition. The previous landlord and the tenant, AccorInvest, decided to jointly terminate the lease and the property was forward sold to Kent-based property investment and development company, Cooper Estates, based on the simultaneous grant of a new, 25-year lease to Travelodge Hotels Limited, on standard, institutional terms, including 5-yearly rent reviews in line with CPI, collared and capped.

Tony O’Brien, UK Development Director at Travelodge

Tony O’Brien, Travelodge’s UK Development Director said: ”We are delighted to expand our hotel network with the acquisition of our first Ibis hotel in Wellingborough and become the town’s biggest hotel chain. This new addition boosts our hotel network to nearly 600 hotels across the UK, Ireland and Spain. It also showcases that we operate an adaptable business model and we have the expertise to remodel not just existing hotels but empty office and retail space into a successful Travelodge hotel.

“During the last five years we have opened more than 60 new hotels and this includes the acquisition of existing branded hotels, office and retail conversions, as well as new build and mixed-use developments.

“As we look to the future, Northamptonshire is growing at pace and, due to its scenic and commuter-friendly location, it is attracting more business and leisure travellers than ever before. However, there remains a shortage of good quality and great value accommodation across the county. Therefore to fulfil this growing demand we are actively looking to open our first hotel in Corby. This expansion programme could represent a multi-million pound investment for third party investors and create 25 new jobs for locals.”

Two Berkshire Travelodge hotels are upgraded to the group’s new premium budget-luxe design

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that Reading Whitley and Newbury Chieveley M4 Travelodges have been selected as two of the company’s 55 hotels to be upgraded in 2023 to the group’s new premium look and feel Budget-Luxe design.

The completion of these two upgrades mean that four Travelodge hotels in Berkshire now feature the group’s Budget-Luxe update.

This year, the Travelodge Budget-Luxe Hotel Upgrade Team have been working around the clock to refit Reading Whitley and Newbury Chieveley M4 Travelodges to the new budget-luxe design. This collective multi-million budget-luxe hotel upgrade programme had 55 Travelodge hotels selected to be upgraded in 2023 alone, with nearly half (26) completed so far in time for summer trading this year. As well as these two Berkshire hotels, this includes two of the largest hotels on the Travelodge estate – 463-room London Central Covent Garden Travelodge and 408-room London Kings Cross Royal Scot Travelodge.

Reading Whitley Travelodge, a 36-room hotel, which is located at 387 Basingstoke Road, and Newbury Chieveley M4, a 126-room hotel, located at the Moto Service area on the M4 bring the total of four hotels in Berkshire to feature the group’s new Budget-Luxe design. The other hotels are Langley and Maidenhead Central Travelodge.

The Reading Whitley and Newbury Chieveley M4 Travelodge budget-luxe upgrade programme includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready.

The upgrade of Reading Whitley Travelodge was completed on 30/01/2023 and Newbury Chieveley M4 Travelodges upgrade was complete on 22/06/2023.

Dan Rapson, Berkshire Travelodge District Manager said: “We are delighted that these two hotels have received their Budget-Luxe upgrade in time for our busy staycation trading period. This upgrade is our most radical transformation to date and is a complete overhaul of our existing design. It certainly has the wow factor and will be a lovely surprise for our customers who are staying and holidaying in the surrounding area this summer.”

“Our new budget-luxe design has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”

Travelodge also worked with the famous Psychologist, Corrine Sweet on its new budget-luxe hotel design and Psychologist Corinne Sweet said: Recent psychological research shows people’s tastes are changing and incorporating homely touches into décor and design are becoming essential to create a calming environment for wellbeing. The new Travelodge budget-luxe design fits the bill as the premium look and feel is a good mixture of high functionality, comfort and calmness which helps guests feel psychologically refreshed.”

The new Travelodge budget-luxe design features

A new hub of the hotel – a redesigned elegant reception

The next generation multi-dimensional Travelodge room

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

A stylish on-site restaurant with a statement bar called the ‘Bar Café’

London South Croydon Travelodge hotel is upgraded to the group’s new premium budget-luxe design

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that London South Croydon Travelodge has been selected as one of the company’s 55 hotels to be upgraded in 2023 to the group’s new premium look and feel Budget-Luxe design.

During the last few months, the Travelodge Budget-Luxe Hotel Upgrade Team has been working around the clock to refit London South Croydon Travelodge to the new budget-luxe design. This collective multi-million budget-luxe hotel upgrade programme had 55 Travelodge hotels selected to be upgraded in 2023 alone, with over half (32) completed this year. As well as London South Croydon Travelodge, this includes two of the largest hotels on the Travelodge estate – 463-room London Central Covent Garden Travelodge and 408-room London Kings Cross Royal Scot Travelodge.

London South Croydon Travelodge, a 30-room hotel, which is located at 415 Brighton Road is one of twenty eight London hotels to feature the group’s new Budget-Luxe design.

The London South Croydon Travelodge budget-luxe upgrade programme includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready.

Refurbishment completed on 03/02/2023.

Annette Sage, London South Croydon Travelodge Hotel Manager said: “We are delighted that our hotel has received its Budget-Luxe upgrade in time for our busy staycation trading period. This upgrade is our most radical transformation to date and is a complete overhaul of our existing design. It certainly has the wow factor and will be a lovely surprise for our customers who are staying and holidaying in the surrounding area this summer.”

The new Travelodge budget-luxe design features

A new hub of the hotel – a redesigned elegant reception

The next generation multi-dimensional Travelodge room

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

A stylish on-site restaurant with a statement bar called the ‘Bar Café’

London Park Royal Travelodge hotel is upgraded to the group’s new premium budget-luxe design

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that London Park Royal Travelodge has been selected as one of the company’s 55 hotels to be upgraded in 2023 to the group’s new premium look and feel Budget-Luxe design.

During the last few months, the Travelodge Budget-Luxe Hotel Upgrade Team has been working around the clock to refit London Park Royal Travelodge to the new budget-luxe design. This collective multi-million budget-luxe hotel upgrade programme had 55 Travelodge hotels selected to be upgraded in 2023 alone, with over half (32) completed this year. As well as London Park Royal Travelodge, this includes two of the largest hotels on the Travelodge estate – 463-room London Central Covent Garden Travelodge and 408-room London Kings Cross Royal Scot Travelodge.

London Park Royal Travelodge, a 64-room hotel, which is located on the A40 Western Avenue is one of twenty eight London hotels to feature the group’s new Budget-Luxe design.

The London Park Royal Travelodge budget-luxe upgrade programme includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready.

Refurbishment completed on 31/12/2022.

Dipak Katiwada, London Park Royal Travelodge Hotel Manager said: “We are delighted that our hotel has received its Budget-Luxe upgrade in time for our busy staycation trading period. This upgrade is our most radical transformation to date and is a complete overhaul of our existing design. It certainly has the wow factor and will be a lovely surprise for our customers who are staying and holidaying in the surrounding area this summer.”

The new Travelodge budget-luxe design features

A new hub of the hotel – a redesigned elegant reception

The next generation multi-dimensional Travelodge room

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

A stylish on-site restaurant with a statement bar called the ‘Bar Café’

Two Travelodge hotels in Hampshire are upgraded to the group’s new premium budget-luxe design

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that Southampton and Andover Travelodges have been selected as two of the company’s 55 hotels to be upgraded in 2023 to the group’s new premium look and feel Budget-Luxe design.

During the last few months, the Travelodge Budget-Luxe Hotel Upgrade Team have been working around the clock to refit Southampton and Andover Travelodges to the new budget-luxe design. This collective multi-million budget-luxe hotel upgrade programme had 55 Travelodge hotels selected to be upgraded in 2023 alone, with nearly half (26) completed so far in time for summer trading this year. As well as these two Hampshire hotels, this includes two of the largest hotels on the Travelodge estate – 463-room London Central Covent Garden Travelodge and 408-room London Kings Cross Royal Scot Travelodge.

Southampton Travelodge, a 59-room hotel, which is located at 144 Lodge Road and Andover, a 76-room hotel, bring the total of seven hotels in Hampshire to feature the group’s new Budget-Luxe design. The other hotels are Eastleigh Central, Portsmouth, Ringwood, Southampton Central, Stoney Cross and Lyndhurst Travelodge.

The Southampton and Andover Travelodge budget-luxe upgrade programme includes a timeless classic, elegant style reception which is the hub of the hotel. A next generation room which has been smartly devised to create a multi-dimensional space by utilising the new luxurious signature Travelodge navy blue colour for the R&R (resting and relaxing) section of the room and a serene colour palette for the functional and energising side of the room to work and get ready. Plus, Andover Travelodge has a contemporary designed restaurant called the Bar Café – that features spaces for guests to work, relax and socialise.

Refurbishment completed on 26/10/2022.

Laura Sims, South Travelodge Regional Director said: “We are delighted that these two hotels have received their Budget-Luxe upgrade in time for our busy staycation trading period. This upgrade is our most radical transformation to date and is a complete overhaul of our existing design. It certainly has the wow factor and will be a lovely surprise for our customers who are staying and holidaying in the surrounding area this summer.”

The new Travelodge budget-luxe design features

A new hub of the hotel – a redesigned elegant reception

The next generation multi-dimensional Travelodge room

The en-suite bathroom also features a new brilliant white complementary design and décor with complimentary hand, hair and body wash.

Other key features of the new room include:

A spacious desk and a stylish desk chair
A cosy statement armchair where you can kick back and curl up to read your book or watch TV
Blackout curtains to create a dark space for a good night’s sleep
Complimentary tea & coffee making facilities
A TV with Freeview
LED lighting in the room and bathroom

● Complimentary WIFI for 30 mins £3 for 24 hours

A stylish on-site restaurant with a statement bar called the ‘Bar Café’

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